Where automotive meets the creator economy

April 16, 2026 | 1:00 PM – 5:00 PM

Long Beach, CA

The RACER Creator Summit is a half-day industry event held during the week of the Acura Grand Prix of Long Beach. The summit brings together motorsports creators, brands, agencies, and media leaders to explore how creator-driven marketing is reshaping racing and automotive culture. A networking reception will follow the sessions.

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Event Partners

Summit Speakers

Larry Chen

Larry Chen

Photographer, Content Creator

@Larry_Chen_Foto My Journey as a Creator
Brian Scotto

Brian Scotto

Film director, founder 321 Action Action

@BrianScotto How about Creator TV?
Chris Forsberg

Chris Forsberg

Formula Drift Champion, Creator

@ChrisForsberg64 Creators, content, and the algorithm: powered by HP Tuners
Mickey Andrade

Mickey Andrade

Content Creator, President, Round Cat Garage

@MickeyAndrade Welcome
Robb Holland

Robb Holland

Professional Driver, Managing Partner, 3R Performance

@RobbHolland3 Creators x Brands x Media: What Actually Works?
Jeremiah Burton

Jeremiah Burton

Co-founder & CEO, BigTime

@JeremiahBurton Creators x Brands x Media: What Actually Works?
Jon Ikeda

Jon Ikeda

Senior Vice President, Honda Racing Corporation USA

@Jon_Ikeda_HRC Motorsports 2.0
Jim Liaw

Jim Liaw

President, Grand Prix Association of Long Beach

@JimLiaw Motorsports 2.0
James Schiefer

James Schiefer

CEO, F=ma (Parent of Racer, Gridlife, ID Agency)

@JamesSchiefer Documentary Storytelling (IMAX)
Erica Sietsma

Erica Sietsma

Founder & CEO, Autofluencer

@ESietsma Creators, content, and the algorithm: powered by HP Tuners
Taro Koki

Taro Koki

President, Racer Creator Network

@TaroKoki99 Where is the creator economy today?
Nii Ahene

Nii Ahene

Founder, Net Influencer

@NetInfluencer Where is the creator economy today?
Victor Carrillo

Victor Carrillo

President, The ID Agency

@VCarrillo Creators x Brands x Media: What Actually Works?
CJ Olivares

CJ Olivares

Group CEO, RACER

@CJOlivares How about Creator TV?
Nils Granger

Nils Granger

Sr. Marketing Director + Agent

@NilsGranger Creators, content, and the algorithm: powered by HP Tuners
Sarah Lassek

Sarah Lassek

Head of Marketing, HP Tuners

@SLLassek Creators, content, and the algorithm: powered by HP Tuners
Greg Jacobs

Greg Jacobs

Chief Commercial Officer, F=ma

@GregoryScottJacobs Documentary Storytelling (IMAX)
Shaun MacGillivray

Shaun MacGillivray

Director, President MacGillivray Freeman Films

@MacFreeFilms Documentary Storytelling (IMAX)
James Coker

James Coker

Content Creator

@ThisJamesCoker Motorsports 2.0
Stephanie DeAnda

Stephanie DeAnda

VP, Sales & Marketing, TopDown, Inc.

@StephDeAnda Creators x Brands x Media: What Actually Works?
Maddi Gordon

Maddi Gordon

NHRA Racing driver

@MaddiGordon.Racing Motorsports 2.0
Andrew Mernone

Andrew Mernone

Chief Operating Officer, HP Tuners

@Andrew_Mernone Creators, content, and the algorithm: powered by HP Tuners

What's Happening

Keynotes

Industry leaders sharing insights on the future of motorsports content and creator economy trends.

Panels

  • Creator × Brand × Media Collaboration Models
  • Technology & Algorithm Realities for Creators and Marketers

Networking

Connect with creators, brands, agencies, and media professionals shaping the automotive content landscape.

Reception Party

Evening networking reception following the summit sessions (5:00 PM onwards).

Schedule

1:00 PM

Welcome

Mickey Andrade

1:05 PM

Fireside Chat: Where is the creator economy today?

Taro Koki, Nii Ahene

TIME TBC

Brand Keynote: Unlocking Innovation and Ingenuity

Andrew Mernone

1:35 PM

Panel 1: Creators x Brands x Media: What Actually Works?

Stephanie DeAnda, Victor Carrillo, Jeremiah Burton, Robb Holland

2:00 PM

Keynote: My Journey as a Creator

Larry Chen

2:25 PM

goodboybob coffee break

2:55 PM

Panel 2: Creators, content, and the algorithm

Erica Sietsma, Chris Forsberg, Nils Granger, Sarah Lassek

Powered by HP Tuners

3:20 PM

Fireside Chat: Documentary Storytelling (IMAX)

James Schiefer, Greg Jacobs, Shaun MacGillivray

3:50 PM

Panel 3: Motorsports 2.0

James Coker, Jim Liaw, Maddi Gordon, Jon Ikeda

4:15 PM

Fireside Chat: How about Creator TV?

CJ Olivares, Brian Scotto

5:00 PM

Reception: Networking Reception

Brought to you by Phiaro

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